Google Play is going to have an even greater impact than what was originally expected. In an article from this morning, The Washington Post reports that Google has added over 500 more movies to its already extensive list of movies available to rent on Google Play or YouTube. These movies will apparently be available in both the United States and Canada. These 500 movies are a result of an agreement with Paramount Pictures, which now makes it five of the major six studios working with Google on this project. Paramount joins Warner Bros. Pictures, Columbia Pictures, Walt Disney Pictures, and Universal Pictures, with 20th Century Fox being the last one to not have a deal in place with Google. To rent one of these movies for a 48 hour period, it would cost a customer $3.99 for new releases, and $2.99 for older movies. There will also be a $1 charge for HD.
Google refuses to get left behind when it comes to any form of technological innovation or idea. Whether it be keeping up with Apple, Amazon, or Netflix, they always seems to at least be able to match the competitor. I am very interested to see how well Google Play does, in particular with this movie rental idea. I read an article a little while back about how Wal-Mart is now entering the movie rental business, offering to transfer a movie from the hard copy you own to the cloud, allowing you to view it anywhere you like. It costs the customers only $2 to make this transfer. We all know about Netflix and their streaming or movie delivery options. And now there is Google. The $3.99 is certainly a lower price than going to the movies, but seems to be a little more than perhaps stopping at a RedBox and renting a movie for $1 per night. I think the ability to view it from your computer, phone, tablet, or maybe even TV will help make Google Play a real player in the growing movie rental industry.
No comments:
Post a Comment